We focus on 5 megatrends that are fueling local consumption growth in Vietnam. Gender equality is a cross-cutting theme for all our investments, and we are committed to building our portfolios in alignment with the 2x Challenge
01
Urbanisation with the growth of modern omni-channel retail and increase in connected consumers


02
Healthy and holistic living
03
Food leading consumer consumption growth


04
Rise of essential services improving the marketplace
05
Educating the future and current consumers
